Designer Charlotte Loveland Pruitt launched swimwear line FrenchFifty (from Seattle) in 2007.  Her first collection had immediate success and her designs were carried in over 20 exclusive boutiques and resort that same year.  Celebrities like Halle Berry and Charlize Theron were also personally requesting special designs and stock .   After having a baby in 2009, Charlotte decided to move to LA to further expand and pursue the brand's success.

Today (2013) FrenchFifty is carried in a large number of exclusive boutiques and resorts across the country, and is also worn by many A-list celebrities.  Charlotte is currently expanding to resort wear and accessories and is looking forward to some of her best work yet.

FrenchFifty is unique because it stands alone on craftsmanship, value and design.  Every garment is painstakingly designed and constructed using the finest fabrics and trims available.  It's a truly designer brand that remains affordably priced in the contemporary category.   Above all,  FrenchFifty is made to flatter and enhance the curves of a woman's body.

Charlotte L. Pruitt